Campaign FW24

It’s match night somewhere in the north of France. The air smells of fries and slightly warm beer. The chants of supporters will soon give way to the roar of guitars from a rock concert nearby. Fans of the local team proudly wear their heroes’ colours, whether paired with jeans or a tailored suit. This is football’s unifying power—and the diversity of styles found in the stands of a stadium—that inspires Autumn–Winter 2024/2025, where style becomes a collective sport. A theme that also echoes the brand’s history, when it dressed the French national football team in the 1980s.