Spring-Summer 2024 collection presentation
At the first light of day, the Fursac man sails along the Emerald Coast at the helm of a yacht, somewhere between Dinard and Saint-Malo. He glides along the shoreline with a small group of friends, their bursts of laughter blending with the sound of the waves, all dressed in a deep, intense blue. On their skin: a reimagined peacoat, a fleece smock, or a timeless sailor sweater.
On their feet, boat shoes whose ventilation lets through invigorating salt water, a knowing nod to seasoned sailors.
This is the Brittany of leisure sailors and legendary navigators, a land of powerful winds and adventurous summers.
The collection weaves together fishing and coastal trading, the history of the naval fleet, and the timeless style of Éric Tabarly aboard his yacht Pen Duick. It draws on essential hues such as white and indigo, at times accented with a touch of cachou, recalling the sails of old sailing ships. In constant motion, the Fursac wardrobe honours the past without ever freezing it in time.
every piece is firmly rooted in local references and culture and then uplifted
using modern materials, contemporary cuts, zippers or press studs. a
wardrobe that speaks to the man of today, whatever his origins, wherever
he is heading.
A silhouette combining meticulous attention to detail with elegant simplicity, built around the fundamentals of tailoring and enriched by a deep appreciation for clothing and its history. The new collection makes pieces that are both consistently effective and more daring accessible to a wider audience. It perfectly embodies the Fursac philosophy: garments made to last, to wear in, and one day become the “vintage” of future generations.
Sound on
First impression: a sequence of blue and grey suits aligned with order and precision, a play on repetition evoking the obsessive wardrobe of American Psycho. Then comes immersion in a 360° video, looping endlessly, in which the garments come to life—moving, worn, elevated. Finally, the living boutique, where the new collection can be seen, felt, and touched, worn by models blending into the crowd.
